Work / 01
Real projects, built for businesses like yours.
Recent work first, then twenty years of agency-side career highlights. Same person behind all of it.
Recent work / 02
Vantage Partners
Refined the logo, brand system and website for a chartered accountancy firm — moving them from solid reputation to a visual identity that finally matches it.
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Broadgate Capital
Brand identity for a family investment business, built around an arch motif — a gateway signalling strength and forward passage — carried from the logo through to office signage.
Football Canterbury
Rebrand for Football Canterbury — the new crest’s 32 polygons represent the 31 clubs it serves, moving the identity from combative to protective and unified.
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Career highlights / 03
Engineers Australia: Create
2019
Engineers Australia opened the redesign of its Create magazine to the entire design industry as an open challenge — I entered and won the job. Redesigned the print magazine, helped launch its digital platform, and lifted brand perception across the membership.
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IFE Australia
2025
A new Australian website for the Institution of Fire Engineers, built to bring a century-old global brand identity to life locally — balancing international standards set by the UK head office with what the Australian branch actually needed. The relationship outlasted the build: now a Co-Opted Board Member, providing ongoing marketing and communications guidance as the organisation grows its reach.
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HBF: Dad Cuts
2023
A video series for HBF, putting real dads from diverse backgrounds in the barbers chair for candid, unscripted talk on money, planning and family life. Humour and honesty do the work of educating — branded graphics thread through each episode, positioning HBF as a judgment-free voice on finance rather than another lecture. Released weekly across HBF DAD on Facebook and the HBF website.
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Glen Sheldon Furniture Restoration
2025
New identity and a monochrome palette for a Sydney furniture restoration and conservation specialist, built for timelessness. Carried through the website, print collateral and a van wrap, so the craftsmanship sells itself before anyone calls.
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Luke Cook: Moments To Movements
2025
Brand identity and website for Luke Cook, built around his own 'Moments to Movements' philosophy — a single inspired moment driving real transformation. Full collateral to match.
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Commonwealth Games Australia
2024
A pitch document built for Commonwealth Games Australia, making the case for why Australia should host. Maps, infographics and a consistent visual identity turned dense hosting information into something a decision-maker could scan, follow and remember.
View case study →Sydney Inner West / 04
herocards
2023
Matt's own venture, not a client job: collectible, personalised trading cards that treat every kid on the team as a hero, not just the top scorers. Branding, print, digital and content design built from scratch.
View case study →Chess Lending
2024
A Sydney mortgage broker built on care and integrity. New mark built around a Rook, the chess piece that protects the others, plus a brand guide and a faster, friendlier website.
View case study →Also worked with
Cuppa Co-Lab, T2T Boxing, Fluffy, Fashion & Retail, People Talking, Colgate, Belle Property, Myer, David Jones, Australian Water Association, UTS