Case study
Vantage Partners
Refined the logo, brand system and website for a chartered accountancy firm — moving them from solid reputation to a visual identity that finally matches it.
Vantage Partners: Chartered Accountants
Brand Identity, Digital, Content Design
2026
The brief
A brand that matches the calibre of the clients they advise.
Vantage Partners had the relationships and the reputation. What they didn’t have was a visual identity that looked like it belonged to a firm operating at that level. I refined the logo, rebuilt the brand system and designed a website built to position them as a trusted partner to established businesses and corporate decision-makers — not just another accountancy site.
I evolved the logo to keep what people already recognised while giving it a more confident, contemporary edge, then paired it with a disciplined typographic and colour system. The website puts structure and clarity first: a logical service architecture, a restrained visual language, and a straight path to enquiry — built for executive teams and business owners alike.
The work
